Saturday, February 15, 2014

World Class Fashion Ermenegildo Zegna

 Ermenegildo Zegna 
Spring-Summer 2014
Milan

Conjugating contradictions is the challenge undertaken by the Ermenegildo Zegna Group and Stefano Pilati.


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The traditional manual tailoring statute of the brand is poetically translated into an original pièce that took the inspiration by the sound of the machines within the group’s production sites, which has been composed and performed by pianist Maxence Cyrin to intersperse the contemporary rhythm of techno-industrial music by Klas Åhlund, in tune with images shot and edited by director Johan Söderberg for the video background of the Ermenegildo Zegna Fashion show.









Fabrics, Kid Mohair and wool jacquard canvas, Oxford in pure wool microeffects, Sable wool and silk, Satin double gatefold wool, Kid Mohair and Silk, Gabardine three-dimensional pure wool, Pure cotton double color, double opening twill, True duplication in canvas of pure silk fabric, Pure wool with floral jacquard with twill base and Chevron background, Gabardine Technica, Oxford polyester and nylon, Structure of cotton and Kid Mohair, Panama in iridescent pure cotton, Full-grain calf suede, Embroidery and applications.






Colors, White 1, Black 2, Navy Blue 3, Dark Blue 4, Light Blue 5, Sky Blue 6, Ivory 7, Butter 8, Sand 9,Tortora 10, Antique Rose 11, Coral 12, Brick 13, Bordeaux 14, Chick 15, Apricot 16, Saffron 17, Coffee 18, Olive 19, Khaki 20, Tobacco 21, Mud 22, Meadow 23, Ice 24, Clay 25, Asphalt 26, D'Annunzio 27, Antique Blue 28, Lovat 29, Light Jade 30, Medium Jade 31, Sage 32, Fern 33

Credits:
Johan Söderberg, director
Maxence Cyrin, piano
Klas Åhlund, musical adaptation of industrial machinery
Urban Production, event production
Stefano Pilati, creative concept
Max Brun, executive producer
Ermenegildo Zegna Group, producer.



In addition, World Class Gentlemen would like to thank all the production sites of the Ermenegildo Zegna Group and CityLife Palace.

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